“Social media” is a huge concept that covers tons of different platforms and types of posts. One of the hardest parts of growing your business is connecting with others, which is why social media is SO important. There are so many ways to do it, so many ways to get your message, services and products in front of the people who need it. Social media has risen to the front of the list as the best way to get your message out there, but so many people are hesitant to utilize it. Whether you use a VA (Virtual Assistant) or DIY (Do It Yourself), social media is probably the best way to grow your business.

Your Ideal Audience Is

Different social media platforms are better for reaching different audiences. For instance …

• If you want to reach other businesses or companies, you should utilize LinkedIn to connect with others.
• If you want to reach individuals, Facebook and Twitter are great.
• If your ideal audience is on the younger side, Instagram is the place to be.

Because each platform brings in different kinds of people, choosing the right one can be powerful and reduce the amount of time or money you’re wasting.

Each platform usually has tools to help you get even more specific about who you’re reaching. You can use keyword strategies and hashtags such as those found in What Are Hashtags to appeal to the right people. Advertising tools let you pick people by age, gender, profession, interests, and more. You can reach thousands of people within a targeted range. Doing that with networking at conferences or through print ads is way harder.

Who is Going To Your Website

Every link you share on social media brings people back to your website. Whether that’s a landing page, your services page or your contact page, you can be sure to funnel your leads to the place you want. Social media allows you to track this traffic, as specific as who came to your site at what time and through which link! This kind of power is hard to find anywhere else.

With automating social media, you can be build links back to your site by the hundreds without lifting a finger. Programs such as Hootsuite, eClincher, Latergram and more let you build posts and schedule to post automatically whenever you choose. This saves you time posting each post individually.

Do Others Know About You

The content you release via social media can be in almost any format you want. The only limitation to getting your message communicated to others is YOU! You can use images, carousels, videos, slideshows, audio files, text, downloads and more to make your content appealing, interesting, and irresistible.

You can use all of these mediums to take every opportunity to inform people about who you are and what you do. People want to work with people they already feel like they like and trust. Social media can make us feel closer to people and brands we don’t even know!

That’s the short version of it. If you aren’t using social media for your business or only doing it part-time, you’re losing a ton of opportunities to grow and expand your business. Our team would love to help you and handle your social media for you. If you have additional questions, feel free to reach out.